Winners

The winners of the Customer Direct '08 Awards were announced during a gala dinner on 20 November at the Grosvenor House. The full list of winners is as follows:

Direct mail campaign of the year
Brand media student campaign – Haymarket Business Media
Sponsored by DHL Global Mail

Direct marketing campaign of the year – mixed media
New Scientist – Reed Business Information
Sponsored by Jellyfish

Insert promotion of the year
Christmas 2007 campaign – IPC Media

Off-the-page promotion of the year
Elle – Hachette Filipacchi
Sponsored by CDS Global

Best use of telemarketing
Men’s Health – The National Magazine Company

Best customer retention strategy
Caterer and Hotelkeeper – Reed Business Information
Sponsored by Royal Mail

Best new launch promotion
BBC Countryfile – BBC Magazines Bristol
Sponsored by Alliance Media

Best use of interactive media – best email campaign
Christmas eRenewals campaign – Future Publishing
Sponsored by Menzies Digital

Best use of interactive media – best online campaign
Multivariant testing & optimisation campaign – IPC Media
Sponsored by Jellyfish

Customer Direct New Marketer of the Year
Sarah Rafati – IPC Media
Sponsored by Quadrant

Customer Direct marketing team of the year
Hachette Filipacchi
Sponsored by Quadrant

Best subscriptions promotion on a small budget
Direct debit ‘vulnerable’ campaign – Future Publishing
Sponsored by Pitney Bowes

Electronic subscription product of the year
iGizmo – Dennis Publishing
Sponsored by Zinio

Best use of data
Caterer and Hotelkeeper – Reed Business Information
Sponsored by Optima WDIS

Creative Bravery Award
Direct debit ‘vulnerable’ campaign – Future Publishing
Sponsored by Royal Mail

Customer Direct magazine of the year – business
Building – CMP Information
Sponsored by Dovetail

Customer Direct magazine of the year – consumer
Cosmopolitan – The National Magazine Company
Sponsored by Dovetail