Customer Direct '08

Customer Direct ‘08 is the flagship event of the PPA's Customer Direct Marketing group. The event comprises a full day conference and evening awards ceremony, and is a must for anyone involved in subscriptions, circulation or one-to-one marketing.

The event took place on Thursday 20 November 2008 at the Grosvenor House, Park Lane, London.

You can find out more details about the event on this website including the awards winners and you can access the presentations from the day.

The conference included a diverse range of speakers, looking at all aspects of direct marketing in a selection of interactive and informative sessions. There were three distinct streams of masterclass looking at the practical side of one to one marketing, strategies for successful subscriptions growth and the “hot topics” in subs marketing.

The awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing and are established as a showcase of the most innovative magazine marketing practices in the UK.

The overall sponsor for Customer Direct ‘08 was Royal Mail.