09.00
|
Welcome & Introduction
Jess Burney, chair, PPA's Customer Direct Marketing Group |
09.10
|
Keynote Address
Stevie Spring, CEO, Future Publishing |
09.45
|
Subscriptions: The purchasing journey
Compelling new research to uncover the true purchasing relationships between subs & retail sales
|
10.30
|
Coffee & Networking |
| |
The Practical Side of Subscriptions Marketing
|
Strategies for Successful Subscriptions Growth
|
"Hot Topics" What Those in the Industry are Talking About
|
11.00
|
RENEWALS
Abi Spooner, Direct Marketing Manager - The Week, Dennis Publishing
Cassandra Donovan, Head of Marketing, Caspian Publishing
|
USING ANALYTICS
Richard Walker, Subs & Database Marketing Director, Future Publishing
Simon Gibbard, Business Development Director, Omniture |
SEO/SEM
Juliette Quaedvlieg, Founder, Amstelnet
Peter Ellen, Managing Director, Maximyser
|
11.50
|
MARKETING MIX
Anna Forgaard, Head of Customer Acquisition, Bauer Consumer Media
Caroline Frost, Group Marketing Director, Informa Healthcare
|
TRADITIONAL VS ONLINE MARKETING TECHNIQUES
Justine Burrows, Head of Magazine & Series Book Marketing, Readers Digest
Louise White, Group Marketing Director, Incisive Media |
|
12.40
|
Drinks reception & lunch |
13.55
|
DIGITAL MARKETING
Mark Kelleher, Head of Operations & Technology, Business Lead One to One (CRM) BBC Marketing, Communications& Audiences
Rebecca Bradberry, Senior Subscriptions Marketing Manager, IPC Media
|
|
SEGMENTATION OF
DATA
Ed Garcia, Subscription
Renewals Manager, Reed Business Information
John McConnell, Director of Analytics, Applied Insights
|
14.45
|
Roundtables |
15.30
|
Coffee & networking |
15.55
|
"View from the Top" Panel Session
Duncan Edwards, CEO, The National Magazine Company
Simon Middelboe, Group Managing Director, Emap
Charles Reed, Group Managing Director, William Reed Business Media
Chris Spratling, Managing Director, Reader's Digest Association
|
16.40
|
Interactive Quiz |
17.10
|
CLOSE |