Customer Direct '08 Awards
The awards took place on the evening of 20 November at the Grosvenor House, Park Lane, London. The awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing and are established as a showcase of the most innovative magazine marketing practices in the UK.
The shortlist for the this year's awards can be found below, or find out who the winners were...
Awards shortlist:
- Direct mail campaign of the year
BBC Magazines Christmas 2007 Portfolio - BBC Magazines
Brand Media Student Campaign - Haymarket Business Media
Cross Stitch Gold - Origin Publishing
Octane - Dennis Publishing
Papercraft Inspirations - Future Publishing
Psychologies - Hachette Filipacchi
- Direct marketing campaign of the year – mixed media
Christmas 2007 Campaign - The National Magazine Company
New Scientist - Reed Business Information
PC Pro Upgrade Campaign - Dennis Publishing
- Insert promotion of the year
Christmas 2007 Campaign - IPC Media
Cosmopolitan - The National Magazine Company
Total Guitar - Future Publishing
- Off-the-page promotion of the year
BBC Good Food Magazine - BBC Magazines
Elle - Hachette Filipacchi
Various titles - The National Magazine Company
- Best use of telemarketing
BBC Gardener's World - BBC Magazines
Men's Health - The National Magazine Company
Various titles - CMP Information
- Best customer retention strategy
Caterer & Hotelkeeper - Reed Busines Information
Christmas 2007 Campaign - The National Magazine Company
Digital Camera - Future Publishing
Various titles - IPC Media
- Best new launch promotion
BBC Countryfile - BBC Magazines Bristol
Match of the Day - BBC Magazines
PhotoPlus - Future Publishing
- Best use of interactive media - best email campaign
Christmas eRenewals Campaign - Future Publishing
Direct Debit Vulnerable Campaign - Future Publishing
Radio Times - BBC Magazines
- Best use of interactive media - best online campaign
Multi-variant Testing & Optimisation Campaign - IPC Media
Pc Pro - Dennis Publishing
Runners World - The National Magazine Company
- Customer Direct new marketer of the year
Richard Ayerst - Dennis Publishing
Emma Lewis - Bauer Media
Sarah Rafati - IPC Media
Kate Thorniley-Walker - The National Magazine Company
- Customer Direct marketing team of the year
Bauer Media
BBC Magazines
Hachette Filipacchi
IPC Media
The National Magazine Company
- Electronic subscription product of the year
iGizmo - Dennis Publishing
Linux Format - Future Publishing
Myfavouritemagazines.co.uk - Future Publishing
- Best use of data
Caterer & Hotelkeeper - Reed Business Information
Management Today - Haymarket Business Media
Papercraft Inspirations - Future Publishing
- Best subscriptions promotion on a small budget
Direct Debit Vulnerable Campaign - Future Publishing
Metal Hammer - Future Publishing
Summer Sale 2008 - Origin Publishing
- Creative Bravery Award
Brand Media Student Campaign - Haymarket Business Media
Direct Debit Vulnerable Campaign - Future Publishing
Psychologies - Hachette Filipacchi
- Customer Direct magazine of the year - Business
Building - CMP Information
Property Week - CMP Information
- Customer Direct magazine of the year - Consumer
BBC History – BBC Magazines Bristol
Cosmopolitan – The National Magazine Company
Elle – Hachette Filipacchi
Glamour – The Condé Nast Publications
mbr (Mountain Bike Rider) – IPC Media
Men’s Health – The National Magazine Company
Papercraft Inspirations – Future Publishing